“An understanding of the natural world and what’s in it is a source of not only a great curiosity but great fulfillment.” (quote by David Attenborough)

ABID believes that preserving our fantastic earth is everybody’s responsibility. And starts with ourselfs!

We reflect this believe in our designs by always trying to create products that are lightweight, well thought through, use “eco plastics” such as PLA, are created by manufacturers that take environmental responsibility, and make a design as beautiful as possible.

Why create a beautiful product in the context of environment friendliness?

We, as consumers, care for beautiful things… we love them and therefore use them longer without the tendency of replacing them.

This is a daunting task, with loads of contradictions (because, in the eyes of some, designers tend to stimulate consuming and spill) but if we try to do our best in changing the way we conceive designs, use materials and replace our products less.
We don’t need to replace it  because of there genius and beauty… Why buy a new phone every year? Buy a good one instead and use it longer! A designers task is that the ” good”  phone needs to breathe quality and timeless style! We CAN make a change!

In this light, ABID loves designing public transport vehicles and systems… A well designed public transport system, reduces car movement, brings wealth and wellbeing into a community.